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Thursday, January 3, 2008

BLOGS! What They Are... And WHY They're Becoming A POWER

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BLOGS! What They Are... And WHY They're Becoming A POWER
BLOGS! What a crazy name for the "NEWEST" Internetmarketing trend to hit the Internet.But, I like it.It makes this new form of communication kind of mysteriousin a way, though, BLOGS have been around for quite sometime and only recently have been recognized as a VERYvaluable asset to Internet marketers.Recently, I was visiting some Internet marketing relatedForums and noticed many of the threads having similar"Subjects" saying... "What the heck are BLOGS?"So, I did a little research and this is what I came up withsince I was Very curious myself.I think it's best that I clearly define to You exactly whata "BLOG" is so that as I go through this article with you,you'll have a clear picture in your head of what a Blog ISand so there won't be any confusion.A "BLOG"(A.K.A. Web Log) by definition is:A combination of online diary and/or guestbook. You sign upfor a blogger account and then you enter the informationYou want on your Website. Then you can set it so that onlyyou can place entries on it or so that anyone can. Then youcan either keep a private journal or you can have a placewhere your readers can get together and place entries toeach other or to you.So... there you have it in a nut shell.To simplify it even more let's just say BLOGS are a placeto go and post your personal thoughts that you can sharewith your subscribers and/or readership and receivefeedback.Now, for the purpose of this article, now that you know thetrue definition of a "Blog", I'm going to share with yousome reasons WHY they're becoming a widely recognized"POWER TOOL" for Internet marketers around the world.So, with that said, lets go to Reason #1.Reason #1. Great way to stay in touch with your subscribers.Blogs are a great way to stay in touch with yoursubscribers and/or readership and builds regular readershipTraffic to your little community where you can interactwith them.It also helps build rapport, which in turn, will helpdevelop that TRUST in You, Your Products and/or Servicesthat You recommend.Reason #2. It's a great way to get "Feedback".Blogs are a great way to get Feedback from yoursubscribers/customers simply because they have the abilityto leave comments on each "Post" you make which will thenhelp you find what it is they're looking for making YOUlook like a "Hero" in there eye's and putting $Money$ inyour pocket.Reason #3. Can be managed by ONE individual.Blogs require NO "HTML" experience, making it easy forANYONE to get started.Most "Blog" communities online use what is called a"WYSIWYG" HTML editor.Did I lose you there with the "WYSIWYG" abbreviation. Thatsimply stands for... "What You See Is What You Get".It's one of the easiest HTML editors to use, making it easyfor You to get started right away.Reason #4. Your able to list your "Main" website details.When you sign up for your Blogger account you're given anarea to set-up your "Personal Profile" where your able tolist your Main website and URL, plus, any other personalinformation you wish to share that will be displayed onyour Blog.Reason #5. A great way to publish "Information".This is probably ONE of the Biggest benefits to Blogsbecause you have the ability to post informativeinformation in the form of "Articles and/or Reviews" foryour subscribers and/or readership which will make you looklike an Expert on the subject and giving you INSTANTcredibility in the eye's of your reader.Reason #6. You get your own URL.That's right, you get your own URL you can use in all yourpromotions and/or on your personal website if you have one.This feature is great, especially for people just startingout and don't have there own website up and running yet.-----------------------------------------Here's my Blog for you to take a look at.It's called... The Internet Wonders Blog.http://theiwe.blogspot.com-----------------------------------------Reason #7. Search Engines love them.Search Engines love Blogs because they are so "ContentRich" and are always being updated on a Daily to Weeklybasis.When you compare a regular static website, which might beupdated on a monthly basis, to a Blog, which is updated ona Daily to Weekly basis with NEW content, you'll gain favorwith the search engines with your Blog.The S.E. "Spiders" will then gladly stop by to munch downon whatever NEW content you posted and Index your websitemore often since that is what Search Engines love and areconstantly looking for.Reason #8. The ability to use RSS with Blogs.A powerful feature about Blogs is the use of RSS(ReallySimple Syndication) that allows you to Instantly send yourBlog highlights to your readership upon publication whichwill keep your reader up to speed on your business and yourProducts and/or Services.Not only that, RSS also gives your Blog more exposure to awider audience of subscribers building a bigger readershipin less time.By simply adding an human element to your business throughthe use of a "Blog", IS a great way to build rapport andgain the trust of your subscribers and/or readership, whichin turn, will turn them into buying "Customers".Well, there you have it, "BLOGS! What They Are... And WHYThey're Becoming A POWER TOOL For Internet Marketers".I hope this article clearly answered the questions you oncehad about "Blogs" and the benefits of starting one of yourown.

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